skip to Main Content

Winner of the Designers Guild Award, Matinee Fashion Awards and more, Cheri Milaney’s collections have graced the catwalks in Italy, New York, Toronto, Vancouver & China, now the UK. Favourites with celebrities and TV personalities.

Before settling and falling in love with Edinburgh, her Mother’s city, Cheri lived in Florence, Italy, studying old world art at Accademia D’Arte. Cheri studied clothing design, fashion, painting, under a French Couturier inspiring design of her own silk prints which are now incorporated in her collections.

Cheri ran a large Italian fashion business in Canada as creative director, selling to department stores and boutiques across the US, but wanted to offer a more personal service in the UK. Cheri Milaney offers an Italian inspired and made designer collection to women of all shapes and sizes. You will be welcomed into a beautifully renovated Edinburgh studio for unique personalised styling, within a home reminiscent of a grand Italian Contessa. Stunning ornate furniture, classic oil paintings, an experience in itself. Online via Zoom, with fashion clothes, jewellery, perfumes available online via

Cheri loves working with individual clients, helping every woman to confidently express her individuality through bespoke fashion that:

  • Actually fits a real woman’s body
  • Accentuates a woman’s best features, is unique, edgy, creative & high quality
  • Styling is exclusive & personal
  • Cheri caused a media frenzy as one of the first designers to use real women of all different sizes and shapes.

If you are looking for unique, creative, luxury pieces designed for real women, embracing your best features with flattering silhouettes, or a capsule wardrobe, Cheri understands the needs and frustrations of the busy shopper in an online age. Inspired by regularly attending shows in London, Paris and Milan to choose beautiful, quality materials, fabrics and prints.


Embrace your beautiful curves, embrace your authentic self. Confidence comes from self-love.

  • I make women as comfortable as possible so you can really enjoy the experience. My collection is designed to buy as items and online. I am on hand for one-to-one styling advice.
  • I aim to make fashion available for everyone whatever your shape and size.
  • My label can be found in the finest boutiques in Canada, USA with celebrities and TV personalities as fans, and now in the UK.
  • Ladies fashion, jewellery & perfume are hand crafted in Italy. I use Italian materials, all with an element of stretch, custom prints and carefully selected fabrics, a step up from fast fashion. Clothing for me is an investment you will enjoy wearing for years.

Inspired heavily by Italian culture, regular trips to Italy, international fashion events and to her Italian based production partner, inspire each collection. My process is highly popular in Italy, where I work with some of the top textile mills with the highest quality. My designs are 100% unique. I design my own silk prints and customise the colour dye lots, and work with novelty eco fur.

I support Smart Works
A UK Charity that exists to give women the confidence they need to reach their potential, secure employment and change the trajectory of their lives. Supported by the likes of Bobby Brown & Burberry.

Smart Works
Back To Top
Wishlist 0
Continue Shopping