Cheri Milaney was destined to embark on the exciting world of fashion. She was already manifesting signs of a career in fashion when she was only six years of age, sketching designs. Cheri honed her natural talents at Olds College where she obtained a Fashion Merchandising and Production diploma. She also studied privately under a French couturier to develop her couture skills, with the goal of elevating her Prêt-à-Porter collections. Cheri Milaney has studied Old World Art techniques including tempera, oil and fresco at L'Accademia D'arte in Florence, Italy. She reinterprets original old world paintings done by the masters, mainly from the Renaissance period. Cheri’s continues to be inspired by the passionate culture of Italy, where she has lived and still visits regularly.
As principal designer for the Cheri Milaney label, she has over 15 years of industry experience including retail sales management, fashion editorial and art direction, visual merchandising and display. Cheri's designs are unique, creative and for real women. As a woman herself, Cheri knows what it feels like to want the perfect outfit to express your individuality and be comfortable wearing it. In the design process, Cheri continually strives to create silhouettes that flatter the figure and enhance a woman's best features. She's meticulous about sourcing her fabrics and trims, most of which are imported from Italy, to make every design unique and special.
The Cheri Milaney brand is distributed throughout Canada, the United States, and Europe. She was accepted into one of the most prestigious trade shows in New York. In 2009 she launched her first collection of fragrances inspired by and made in Italy. Cheri has dressed several celebrities including Monita Rajpal/CNN Anchor, Emmanuelle Vaugier/Actress, Amy Sky/Singer and Song Writer, Erica Ehm/TV Personality, Tonya Lee Williams/Actress, The Young and The Restless, to name a few. Cheri has been featured in countless publications including National Post, The Globe & Mail, Toronto Star, Ottawa Citizen, Vancouver Sun, Hamilton Spectator, Calgary Herald, Chatelaine, Canadian Living, Elle, Famous Magazine, Women's Post, and Vie Magazine. She has had numerous television and radio interviews including Fashion Television, CBC News, Toronto Living, Current Affairs, Beijing Television Network and many others. Inside entertainment recognized Cheri as being one of Canada's most prominent up and coming designers.
In recognition of her talent, Cheri was honoured with the Matinee Fashion Foundation Award, Canada's most prestigious fashion award. She also boasts an impressive list of international shows including: Ningbo International Fashion Week (Ningbo, China, 2002); Torino Olympic Fashion Show (Torino, Italy, 2006); Vancouver Fashion Week (Vancouver, 2004, 2008, 2009); Toronto Fashion Week (March and October, 2010). Cheri is proud to support national charities such as Look Good Feel Better, an organization that supports women recovering from cancer, to whom she donates a portion of company sales.
In Fall 2009, in honour of the women she is inspired by and designs for, she took the bold step of being one of the few courageous designers in the world to feature "real women", non-professional models, on the runway. Her message was to challenge the status quo beauty and body image ideal in the fashion industry. The response from the media and general public was overwhelming. Cheri was featured in regional, national and international media around the world and received hundreds of emails from women praising her courage and design talent.
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